I guess it's not that different from what I would say in general. It is essential for brands to always be leaders, to always take risks and experiment. There's this idea that many brands have for not wanting to be first on a street or in a particular area of ??the media. This must change,
mulberry, because the brands are not leaders in social media are being left behind very quickly. I also think [social media] is a unique, and you have to do that people are more connected, those who access each day, are empowered to be leaders in this environment. Often they are the youngest team members
